I’m an
Marketer
Entrepreneur
&
Stroryteller
Hello! I’m Meryl, a New York-based and data-driven marketing professional, entrepreneur, and writer with a focus on wellness and lifestyle CPG brands. I specialize in supporting businesses big and small to reach their business objectives. By using data to understand their core audience, I create strategies to accelerate growth and nurture customer retention.
In 2018 I cofounded Barbari, a CBD and botanical lifestyle brand. As Co-Founder, and Chief Marketer at BARBARI, I have led the company to profitability by pioneering innovative low-dose solutions in THC, CBD, and botanical blends. I have leveraged my expertise in data-informed, creative, and engaging multicultural marketing strategies to shape the brand's success, establishing key wholesale partnerships with renowned retailers and dispensaries such as Urban Outfitters and Cresco Sunnyside, in addition to leading Barbari’s D2C growth and retention marketing strategies, and achieving a 35% eCommerce repeat customer rate. Barbari has also been featured in publications such as Coveteur, Hypbae, Popsugar, and Thrillist.
Before Barbari, as the Director of eCommerce for a content analytics company, I supported the digital marketing and content strategies for CPG brands such Casper, Bonobos, Thinx, MeUndies, and FabFitFun.
As an entrepreneur, operator, marketer, and writer, I’m able to support a wide range of client needs including marketing and content strategies, business development, and copywriting.
ABOUT ME
CONTACT:
mmmconsulting.us@gmail.com
SPECIALITIES
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Looking to accelerate revenue and grow your audience? Then you’re in need of intrapreneurial, strategic, and highly analytical performance marketing strategies. From your go-to-market to building customer retention strategies, I can deliver and manage your marketing initiatives.
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Do you need a fundraising guide to support your pitch deck and capital strategy? Looking to develop or expand your partnerships? Need to get your business to profitability? As a skilled entrepreneur and operator, I’m able to bring scrappiness, creative thinking, and experience to the most complex of problems.
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If the majority of your brand’s website traffic isn’t coming from Search, then you’ve got a problem. As a content strategist, I’m able to develop, execute, and manage content strategies to attract your companies' target audiences. From building out content calendars to optimizing channel performance, let’s make sure your audience is getting the right content to bring them to your website.
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Need to bulk out your blog and improve your business’s SEO ranking? Want to increase your email revenue through engaging email content? Launching a new website and need SEO-optimized copy that’s true to your brand voice? I’m here to take this all off your to-do list.
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My passion for writing began at age six when I self-published my first short story as a 1st-grade project. I’ve sharpened my passion for writing alongside my career, and am excited to take on more writing work. My focus is on food & travel, cannabis, psilocybin, mental health, and LGBTQIA2S+ families.
WRITING SAMPLES
BRAND COPY
HOW TO MINDFULLY DOSE FOR PRODUCTIVITY,
Barbari blog
TERPENES & THE ENTOURAGE EFFECT, Barbari blog
WHAT YOUR TONGUE SAYS ABOUT YOUR HEALTH, Barbari blog
HOW TO SMOKE FROM A BONG, Barbari blog
HOBBIES & MENTAL HEALTH, Barbari blog
Brand Email Samples, Barbari newsletter
EDITORIAL
The Science Behind Cannabis and Your PMS, Thinx Blog
BROCCOLI MAGAZINE (PRINT), Issue 3
THREE EASY STEPS TO AVOID CANNABIS PARANOIA, Miss Grass
WHAT TO DO WHEN YOU'RE WAY TOO HIGH, Miss Grass
KNOW YOUR AUDIENCE TO GROW YOUR AUDIENCE
READY, SET, GROW
Whether you’re at the beginning of your fundraising journey, want to scale your business, or looking for the best ways to connect with your customers, I’m here to help make your wildest business deams a reality.
BUSINESS DEVELOPMENT
Fundraising strategy
Pitch deck outline
Partnership strategy
Executive management
Financial modeling
Market Research
MARKETING STRATEGY
D2C Go To Market Strategy
Growth & Content Strategy
D2C Retention Strategy
Paid Marketing Strategy
Audience Development & Retention
Reporting & Analytics
COPYWRITING
Brand Voice Development
Customer Communication Strategy
SEO-optimized blog creation
Email copy
Website copy
Editorial writing