I’m an
Brand Builder
Marketer
&
Stroryteller
Hi, I’m Meryl. I’m a New York-based marketer, writer, and brand storyteller. For 15 years I’ve helped wellness and lifestyle brands figure out who they’re really talking to, and then tell those people a story that feels like their own.
Today I’m Head of Creative Strategy at MTRX Media, an international creative agency with clients in the US, UK, UAE, and Australia. I built the system we use to test and scale creative, and I lead a team of nine. I still write a lot of the ads myself. Over the past year, client revenue across our portfolio grew about 32%.
Before that, I was VP of Marketing at Elix, a personalized herbal wellness brand rooted in Traditional Chinese Medicine. I led brand, growth, and copy there, and we doubled conversion volume in a year.
In 2018 I co-founded Barbari, a low-dose cannabis and botanical brand. I built its voice from scratch, writing everything from investor decks to packaging, and took the company to profitability. We landed wholesale partners like Urban Outfitters and Cresco Sunnyside, hit a 35% repeat customer rate, and got press in Coveteur, Hypebae, Popsugar, and Thrillist.
Earlier, as Director of eCommerce at a content analytics company, I worked on content and digital strategy for brands like Casper, Bonobos, Thinx, MeUndies, and FabFitFun.
I’ve been a founder, an operator, a marketer, and a writer. I help brands with marketing and content strategy, creative strategy, and copywriting, whatever stage they’re at.
ABOUT ME
mmmconsulting.us@gmail.com
CONTACT:
SPECIALITIES
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Looking to accelerate revenue and grow your audience? Then you’re in need of intrapreneurial, strategic, and highly analytical performance marketing strategies. From your go-to-market to building customer retention strategies, I can deliver and manage your marketing initiatives.
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Do you need a fundraising guide to support your pitch deck and capital strategy? Looking to develop or expand your partnerships? Need to get your business to profitability? As a skilled entrepreneur and operator, I’m able to bring scrappiness, creative thinking, and experience to the most complex of problems.
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If the majority of your brand’s website traffic isn’t coming from Search, then you’ve got a problem. As a content strategist, I’m able to develop, execute, and manage content strategies to attract your companies' target audiences. From building out content calendars to optimizing channel performance, let’s make sure your audience is getting the right content to bring them to your website.
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Need to bulk out your blog and improve your business’s SEO ranking? Want to increase your email revenue through engaging email content? Launching a new website and need SEO-optimized copy that’s true to your brand voice? I’m here to take this all off your to-do list.
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My passion for writing began at age six when I self-published my first short story as a 1st-grade project. I’ve sharpened my passion for writing alongside my career, and am excited to take on more writing work. My focus is on food & travel, cannabis, psilocybin, mental health, and LGBTQIA2S+ families.
Work SAMPLES
AD CREATIVE
BRAND COPY
Brand Email Samples, Barbari newsletter
HOW TO MINDFULLY DOSE FOR PRODUCTIVITY, Barbari blog
TERPENES & THE ENTOURAGE EFFECT, Barbari blog
HOBBIES & MENTAL HEALTH, Barbari blog
WHAT YOUR TONGUE SAYS ABOUT YOUR HEALTH, Barbari blog
HOW TO SMOKE FROM A BONG, Barbari blog
EDITORIAL
BROCCOLI MAGAZINE (PRINT), Issue 3
The Science Behind Cannabis and Your PMS, Thinx Blog
WHAT TO DO WHEN YOU'RE WAY TOO HIGH, Miss Grass
THREE EASY STEPS TO AVOID CANNABIS PARANOIA, Miss Grass
KNOW YOUR AUDIENCE TO GROW YOUR AUDIENCE
READY, SET, GROW
Whether you’re at the beginning of your fundraising journey, want to scale your business, or looking for the best ways to connect with your customers, I’m here to help make your wildest business deams a reality.
BUSINESS DEVELOPMENT
People & Process Management
Pitch deck outline
Partnership strategy
Customer Analysis
Market Research
Financial & Performance Modeling
MARKETING STRATEGY
D2C Go To Market Strategy
Growth & Content Strategy
D2C Retention Strategy
Paid Marketing Strategy
Audience Development & Retention
Reporting & Analytics
COPYWRITING
Brand Voice Development
Customer Communication Strategy
SEO-optimized blog creation
Email copy
Website copy
Editorial writing